Pick Your Family Essay

The dictionary definition of family is: all the descendants of a common ancestor. Although this statement is true, some would disagree and say that the meaning to the word â€Å"family† goes far beyond that simple definition. Many people consider friends, schoolmates, animals, friends of a parent, and co-workers to be their family as well. Your whole family can be made up of many people that are not necessarily your real family. The relationship you share with another individual classifies them as a family member. These people may not be your relative at all, but someone you feel a strong connection to for one reason or another. Just because someone is your family member by blood, does not mean you have to have a close relationship with him or her. Your family can be extended from your nuclear family because another person may be very special to you, or makes you feel loved enough that you would consider them a part of your family. Children that lose their mother and father might have someone take care of them that are not blood related. In a situation like this, the child’s real family is not apart of the family that raises them and takes care of them. Family is more of a concept and more about the relationship that the two people share. In a case where parents have died or some other circumstance has arisen where they cannot provide for their child, strangers or friends may assist in raising that child. That would make them the caregivers; they would be the mother and father because they fill that role in the child’s life. Many people may say they have two mothers, this is because they have two people that fill the motherly role in their life and both of those people make them feel loved and appreciated. Another example where your family might not be your real relatives is godmothers or your godfathers. Your godmother or godfather can be anyone that your parents think can and will fill that role best. This may be your blood related uncle or the best man in your parents wedding. Regardless of the blood relation this person is in now classified as your family member. Family can also expand to include more than just humans as well. Most Americans have a pet dog or a pet cat that is considered a part of their family. It is very common in a household environment that animals are added to the mix. Whether it is a family of four wanting to add extra love in their lives, or a lonely college student looking for a companion. Many people add a pet into their homes to love and feel love in return. One might think this classifies that animal as a family member. Animals and humans can share a very special relationship, just like family members share. This special relationship is what makes someone or something a part of your family not just blood. Some people may have very special experiences with another individual. Growing up with a particular friend and experiencing many of life’s challenges and tribulations can make a relationship grow very strong. People that have been there for another person through tragedies, deaths, illness, hardships and times of celebration share special bonds. These people may refer to each other as brothers or sisters or second daughters or sons. It is the many experiences and the compassion and empathy that people share with one another that make them feel that closeness with one another. They will often refer to these special people as â€Å"family members†, although they have no blood relation. Many people that are not your real relatives can be more like your family than your real family. There are many reasons that families break up, or do not speak any longer. Death, distance, past arguments and sickness can all be some reasons why you are not close to your blood family. Most people know of someone who may no longer speak to their mother, father, sister, or brother; this kind of thing happens all the time. This is very common after a parent’s death, and the children have to disperse the parent’s valuables. You can’t pick your family, but you can pick your friends. Sometimes those friends treat you better than your own family. They’re a surplus of people that might fill a particular role better than others, and the relationship you share with them is what defines them as your family member.

Introduction to Personality Paper Essay

This paper will discuss and explain the influences that contribute to personality development. The following paragraphs will include information that examines theoretical approach that is used to study personality development. This paper will also analyze the many different types of environmental and biological factors that play a role in personality development. But first we must know what personality is. As many theorist have tried so hard to define over the years there still is no one answer that everyone can agree on. So what exactly is personality? Although no single definition is acceptable to all personality theorists, we can say that personality is a pattern of relatively permanent traits and unique characteristics that give both consistency and individuality to a person’s behavior. Traits contribute to individual differences in behavior, consistency of behavior over time, and stability of behavior across situations. Traits may be unique, common to some group, or shared by the entire species, but their pattern is different for each individual. Thus each person, though like others in some ways, has a unique personality. Characteristics are unique qualities of an individual that include such attributes as temperament, physique, and intelligence (Feist, J., & Feist, G. J.2009). So basically personality consists of set of characteristics that manifest into certain behaviors that a person may ordinarily display. Factors that Influence Personality The following paragraphs will include information on the wide variety of environmental and biological influences that contribute to the development of a person’s unique personality. Some argue that heredity plays a significant role in how personality types are developed. Some say that perception is the main influence on personality development. The role of perception and cognitive development plays a significant role in how a young child views themselves in the world. Some children that come from broken homes see the world in a different light because their home life is unstable in some way making them feel insecure about themselves and the people around them. For example, If an impressionable child is constantly told they are stupid or bad then it may become a self fulfilling prophecy if they take on that type of negative thinking thus shaping their pessimistic characteristics. That is why parenting is such an important and critical role to play and in order to raise healthy and well rounded children a parent must needs to be strict yet supportive and loving. Socializing is another important part of child rearing as well. Even though parenting practices all over the world vary in so many ways, the ways in which girls and boys are socialized are always different to some extent. For example, boys are quickly introduced to their responsibilities and roles that they will play as a young man and these learned behaviors will carry on into adulthood. However, regardless of what a child is taught by their parents, in some cases it does not matter what they were taught certain events, experiences, and environmental factors can shape and alter personality development. The Theoretical Approach In order to understand the theoretical approach we must first recognize what makes a good theory. When analyzing personality there are many factors to take into consideration. One of the main two theories circle around personality development theories is the well known debate of nature versus nurture. Some theorists argue that nurturing plays a more significant role in personality development than the nature of a person based on heredity and other biological predispositions. Sigmund Freud is a popular name in psychoanalytic theories because he believed that sex and aggression were the basic motivational forces for human behavior. Freudian theories emphasized how our subconscious desires are contributors to our personality through our egos. All theorist can agree on one thing personality development is a very complex process that is influence by many external and internal factors. Alfred Adler had a significant influence on many theorists that came after him with his theories that mad e a great deal of sense. One of the tenants for the first theory is that the main source of motivation stems from the need to achieve success and even superiority (Adler, 1964). Many people can agree with this because that is what gets them out of bed in the morning even though they are still tired. The second theory was that people perceptions shaped how they viewed the world and themselves. I find this one very interesting as people are defined as normal or acceptable based societal norms or standards. Often teenagers change the way they act when they are around their peers and sometimes these changes are permanent. One perspectives and perceptions of people, places and things contribute to how they feel about the world and how they should conduct themselves in it. Social motives of acceptance also feed this theory as well. Organ dialect is another one of Alders terminologies used when describing body language. For example the elderly man with shaking hands struggling to open a jar may express to someone watching to step in and help him faster than words can say. Adler recognized how the individual personality operates in ways that are consistent with their motives. Observational learning is a critical aspect to learning and teaching and that does contribute to personal growth and understanding. Adler made it clear that as soon as we recognize that the conscious mind is closely linked to the unconscious mind. Adler states that the conscious life becomes unconscious as soon as we fail to understand it. Environmental influences provided by a child’s parents helps to contribute to their social interests which directly influence a child’s early socialization skills. Infancy is an intricate process of social development mainly developed through the relationship between the relationships with the mother or another mother like caretaker who possessed some level of social interest in the infants well being. The seeds of social desires are planted during infancy (Adler, 1964). Conclusion There is no single definition of personality however, all theorist agree that early childhood development contributes to the type of personality that a person develops. Many factors like heredity and environment contribute to ones individual growth and shape their perception as they mature. Overall personality can be identified through behavior patterns and characteristics that are linked to those behaviors. Individual perceptions of what is right and wrong contribute to the development of morale and values that affect personality. Many factors make up the full picture of what is a person’s true personality but overall it depends on perceptions and motives those two factors produce behaviors that become more and more consistent as desires are fulfilled in the lifelong pursuit of happiness. References Theories of personality (Adler, 1964). Retrieved from https://portal.phoenix.edu/classroom/coursematerials/psy_405/20130108/OSIRIS:43747563 Feist, J., & Feist, G. J. (2009). Theories of personality (7th ed.). New York, NY: McGraw Hill. Retrieved from https://portal.phoenix.edu/classroom/coursematerials/psy_405/20130108/OSIRIS:43747563

A Report On Education In Prison Education Essay

A Report On Education In Prison Education Essay Prison education has been described as the Cinderella of UK education (Grubb, 2005) and it is the sector which I began working in two and a half years ago in my first teaching post. In common with other new teachers I was enrolled on a Cert. Ed. course at my local college, however it quickly became apparent that the challenges which I faced within this environment were different from those encountered by my mainstream FE colleagues and that the training and guidance which I received as part of my Cert. Ed. studies, though useful for many aspects of my work, was not sufficient to prepare me to teach effectively a cohort containing large numbers of students with either a lack of interest in, or an innate hostility towards, education. This essay will seek to identify how this environment differs fundamentally from mainstream further education, and will consider these differences affects offender learning. It will examine the causes and effects of widespread disaffection and consider me thods of reengagement and control. Finally the consequences of allowing a cohort containing large numbers of students with specialised needs to be taught by generically trained teachers will be considered. Custodial education is viewed as an adjunct to the prison’s primary purpose of secure containment (Irwin, 2008; Wilson and Reuss, 2000) and Simonot, Jeanes, McDonald, McNicholl and Wilkinson (2008) highlight the elementary issue that within the custodial setting the principle identity of those participating in education is that of offender rather than learner. This conflictual definition influences all aspects of prison learning and limits the ways in which prison teachers can seek to reengage the disaffected. The regime in prison is strictly enforced, rigid, unaccommodating and therefore uncomplimentary to learning; further the student profile presents additional challenges to the prison teacher with the presence of extensive and significant educational needs. It is parad oxical that such a diverse cohort of students should be situated within an environment which is essentially antithetical to learning and these elements combined mean that (Simonot et al., 2008, p.7). Furthermore, prison education must answer to two masters, the Learning and Skills Council and the Prison Service, and this situation leads to inherent tensions as the operational requirements of the prison must often take precedence over learning. These factors, combined with the isolation which teaching staff may feel as ‘guests’ within a total institution, produce a learning culture which differs greatly from that experienced in general further education. Research shows that 49% of male and 33% of female prisoners were excluded from school, with 52% of men and 71% of women having no qualifications at all. Additionally, high numbers (65% numeracy, 48% Literacy) have basic skills at or below Level 1 (Bromley Briefings, 2009, p.16). But the challenge for prison education is greater than merely raising the basic skills level of a significant proportion of the inmate population, the reasons behind this lack of achievement must be understood if prison educators are to teach effectively. Within the prison population 20-30% of inmates have learning disabilities or difficulties (Ibid., p.3) with 7% having an IQ of less than 70 and a further 25% with an IQ lower than 80(Ibid., p.35); dyslexia is three times more common than in the general population (Ibid) and since there is no systemised procedure for identifying those prisoners with learning disabilities or difficulties their needs are frequently undiagnosed and unmet (Talbot, 2008, p.63). Additionally, high numbers of inmates suffer from mental health problems; 70% of sentenced prisoners suffer from at least two mental health disorders, and within this group large numbers have a psychotic disorder (Bromley Briefings, 2009, p.37). Finally 75% of inmates have a dual diagnosis of mental health issues combined with drug or alcohol misuse (Ibid., p.39).

Leadership and Management of the Company Case Study

Leadership and Management of the Company - Case Study Example The President of the company, Gaziano, is practically a one-man-army at the top, while the experienced founder and director of the company, Rev. Whipple has not involved himself at the corporate strategy level. The reverend is passionately engrossed in research and development, which is but one of the functions of business only. Great companies are created from great business models. Prelude Corporation must understand that it is not in the lobsters business, but in the foods business. Its business model must be at par with or excel that of other food giants in the world. The company must evaluate its export opportunities, as the product can be packaged and preserved for a long time. As the local competition is intense and profit margins are low, the company needs to find niche markets for its product all over the world, in order to achieve better price realizations. At the same time, the top management must be constantly engaged in the task of assessing and identifying new growth platforms that are consistent with the company's business model. Just by milking the existing cash cow, the company is limiting its future growth potential, and leaving the field open for other competitors to seize the initiative and competitive advantage over it. Prelude Corporation is involved in a capital-intensive business. ... Size and scale of operations is critical to long-term survival in the business that Prelude Corporation is engaged in. Therefore, the company needs to develop a strong business plan and proposal, and seek out substantive equity partners in the market who are willing to invest funds in the company for the long-term, against a shareholding in the company. Once the private equity funds are successfully employed and the company's financial condition improves, the company must gear up to expand its capital base further by approaching the public equity markets, with an aim to raise funds to reduce its debt financing burdens, and to invest for its future growth plans. Raising finances at a cheaper cost, and diluting the company's equity is not a task of a faint-hearted management. It requires tremendous patience, conviction and intense persuasiveness to achieve success with private equity financiers and make them partners in your future growth. In absence of such aggressive pursuit of its financial goals, the death-knell of a company is sure to be sounded sooner or later, owing to the over-burdening of expensive debts. Human Resource Strategy and Peoples Strategy Prelude Corporation needs to differentiate itself from the rest of the unorganized lobster industry and create innovative incentive schemes to motivate its employees. The human resource strategy often differentiates a good company from a great company. Each employee, including the lowest level fisherman, of the company must be made to feel that he is a part of the family, and his needs and grievances must be attended to with sincerity. Cheap employees in the end prove to be more costly in the long run. Therefore, considering the size, scope and ambition of Prelude Corporation, it

Fetal Alcohol Syndrome Essay Example | Topics and Well Written Essays - 2500 words

Fetal Alcohol Syndrome - Essay Example If a woman drinks alcohol during her pregnancy, there are high chances that her baby can be born with FAS, which is a lifelong condition that causes physical and mental disabilities. In today's world where socializing is considered an important part of life, several times women in their reproductive age expose themselves to alcohol. As a consequence, knowingly or unknowingly alcohol abuse is the leading cause of mental retardation in the western world. The amount and timing of alcohol use by the pregnant women determine the type and extent of resulting birth defects. FAS is characterized by Holoprosencephaly which is a condition that is linked with failure of the brain to divide into two hemispheres. This condition is generally associated with neuro-developmental and facial abnormalities. Additionally, there are also possibilities of associated abnormalities of the corpus callosum, the brainstem and the cerebellum, particularly the anterior portion of the vermis. Children with FAS may also suffer due to absence of olfactory lobes, hypoplasia of the hippocampus and abnormal or absent basal ganglia; usually hypoplastic or absent caudate nuclei. According to the results of the positron emission tomography scans, abnormalities is seen in glucose metabolism, especially in the anterior caudate nucleus and the vermis of the cerebellum, even in the absence of overt structural abnormalities (Canadian PaediatricSociety, 2007). There is lack of proper data on the exact prevalence of FAS/atypical FAS. According to studies conducted by Abel (1995), it is estimated that the overall incidence of FAS at 0.97/1000 (0.097%) live births and 43/1000 (4.3%) among babies of heavy drinkers. Based on three population studies, Sampson et al. (1997) estimated the incidence of FAS to be between 2.8/1000 and 4.8/1000 live births, and the incidence of a combination of FAS and ARND to be at least 9.1/1000 live births. In yet another statistic it is said that though all races are vulnerable to FAS, it is excessively higher among American Indian offspring (Aase, 1981). It is also estimated that each year in the United States, 1 in every 750 infants is born with a pattern of physical, developmental, and functional problems is due to fetal alcohol syndrome (FAS), while another 40,000 are born with fetal alcohol effects (FAE) (KidsHealth, 2007). It is important to note that variation in these rates depends on the population studied and the surveillance methods used which may be different for different research groups. In yet another study conducted by CDC show FAS rates ranging from 0.2 to 1.5 per 1,000 live births in different parts of the United States. Besides, other FASDs are thought to occur roughly three times as often as FAS (Centers for Disease Control and Prevention, 2006). Historical Perspective of Fetal Alcohol Syndrome It is interesting to note that concerns have surrounded the consumption of alcohol during pregnancy since biblical times. However, Dr. William Sullivan, a Liverpool prison physician noted higher rates of stillbirth for 120 alcoholic female prisoners than their sober female relatives in 1899. This is the earliest known observation of possible links between maternal alcohol use and fetal damage. He also pointed out that the causal agent was alcohol use (Sullivan, 1899). A case study was conducted by Henry H. Goddard who belonged to one of

Analyze the role of a manager within the functional areas of business Essay

Analyze the role of a manager within the functional areas of business - Essay Example The essay critically analyzes the role of a manager within the functional area of business with regards to the University of Phoenix MBA Overview Module. Managers use the marketing role to identify the type of products and services they can offer their clients. The marketing role also allows managers to advertise their supplies to customers and ensure they meet the needs of their customers(Phoenix, n.d). Through marketing, managers learn how to create a good image for their business. Businesses that have consensus right from upper management to the other managerial positions have high chances of benefiting from the marketing role of a manager. But, managers should also have adequate knowledge about the various tools to use to get an edge over their competitors. Use of the best marketing tools such as SWOT analysis and marketing mix enables the manager convince the customers to purchase the products offered. Managers can use the SWOT analysis to identify the strengths, weaknesses, external opportunities and threats likely to affect the business(Phoenix, n.d). Also, successful managers take advantage of existing market inefficiencies to develop a unique selling point. For managers to be successful in their marketing role, they have to understand the different factors that can affect the success of their marketing campaign. The management role of managers involves coordinating and overseeing the work done by employees. Managers regularly check on the activities done in different departments to ensure they are in line with the goals of the organization. Managers must also have the unique capabilities to use employees effectively in order to achieve business success. They need to take time to interpret basic organizational values to the employees and create an effective work environment(Phoenix, n.d). Also, they must provide the necessary resources and

Biometric Identification and Privacy Implications Essay

Biometric Identification and Privacy Implications - Essay Example As compared to older technologies, the rate at which unique biometric identifiers can be inputted, reviewed, and confirmed dwarfs that of the way in which other personal markers of recognition have been stored and utilized in the past. One of the most effective biometric scans that work best to avoid/prevent security threats is that of the palm sensor. Within such a device, the individual fingerprints or palm prints of the individual are not scanned. Instead, it utilizes a complex sensor that determines the exact measurements of the hand or fingers as a means of ascertaining whether or not the individual has clearance to operate within a given role. Although such an approach is not immune to security threats, the overall level and complexity of the information that a hacker or leaker could pose would be somewhat minimal; as the measurements of a person’s hand or fingers alone are not sufficient to represent a clear breach of privacy. Other tactics, such as fingerprinting and/o r retinal scanning can easily be seen as a more â€Å"unique† identifier of an individual and as such represent a higher security threat in the case that the information is compromised, hacked, or unwillingly

Ownership Program of Wal-Mart Case Study Example | Topics and Well Written Essays - 750 words

Ownership Program of Wal-Mart - Case Study Example As we know that labor unions heavily criticize Wal-Mart for avoiding unionization. What happens is that the company uses a 'union prevention program' i.e. meetings are held in stores where the managers or supervisors explain the consequences of unionization to the employees. Therefore due to this program, the employees in the North American stores are not unionized. As a result, a great deal of Wal-Mart unions has joined together to form a coalition called 'Wal-Mart Watch'. This group was formed so that the unions can put pressure on the company. The ultimate goal of this group is to unionize the employees of Mart-Wart and this coalition has targeted all the company's practices for its employees. This group has its own website called walmartwatch.com where it encourages the employees to file their complaints in a legal manner against the laws or regulations the company's management has violated against them. The solution to the given problems that are being faced Wal-Mart would be that if the company allows unionization then it would be able to stop the heavy criticism against the company and the company's reputation will not be damaged more. The company needs to implement unionization because today's union can be defined as the institution of the employees or workers of the company who have come together to achieve a common goal or an objective because they are considered to be open systems which are affected by their working environment and by political organizations. (Carrell & Heavrin, 2006) It's been believed that when the companies grow, the employees lose direct contact with the management of the company and therefore unions are created to help the worker's influence workplace decisions. It is through the unions that the workers were able to gain control over their jobs and the work environment of the company. It has also been recognized that the unions must address larger social issues of politics and economics to serve the best interests of their members. The labor unions of the 21st century are dealing with old issues but in new forms. For example, whose interest the unions are working for, this can be answered or described in 4 ways. And they are 1) qualified elite, 2) the core workforce, 3) peripheral employees and 4) workers who are unemployed. (Werther & Davis, 1996) Â  

Comparing the consequences of 1990s reforms in Latin America and East Essay - 1

Comparing the consequences of 1990s reforms in Latin America and East Europe - Essay Example After the adoption of the macroeconomic strategies in the 1990s, both regions had high hopes that the new models would produce dynamic economies and abandon the legacy of sluggish growth, which was evident in the 1980s. However, in practice, the results of the macroeconomic strategies were neither as effective as economic enthusiasts expected, nor as bad as economic critics predicted. Therefore, there is a need to take stock of the implications of policy implementation in the regions in the 1990s. This paper will examine the consequences of the 1990s reforms in East Europe and Latin America by examining the policies and anticipated outcomes for the reforms, as well as the consequences of these strategies. Latin America is among the world’s developing region. The region attained political autonomy roughly in the early 19th century. The colonial past, as well as the variety of primary products available for export, strongly influenced the economic development of the region’s societies. This is largely because it was through these export products that the societies entered the global system of production specialization during the last half of the 20th century. The marginal position of Latin American nations, which exported extractive or tropical agricultural crop to the developed world, was not conducive to interdependence among the region’s economies, particularly in the areas of investment and trade (Pop- Eleches 64). As a consequence, during the initial half of the 20th century, the region’s economies responded to economic crises through industrialization oriented towards domestic markets. The beginning of the 1980s witnessed massive economic changes in de veloped economies such as Great Britain and the US. Global inflation adversely affected the price of primary products produced in Latin America. This resulted in massive

Management and Graphical Front Ends Assignment Example | Topics and Well Written Essays - 2500 words

Management and Graphical Front Ends - Assignment Example MySQL is officially pronounced /maÉ ªÃ‹Å'É›skju:ˈɛl/ ("My S-Q-L"),[2] but is often also pronounced /maÉ ªÃ‹Ë†si:kwÉ™l/ ("My Sequel"). It is named for original developer Michael Widenius daughter My. The SQL phrase stands for Structured Query Language.[3] The MySQL development project has made its source code available under the terms of the GNU General Public License, as well as under a variety of proprietary agreements. MySQL was owned and sponsored by a single for-profit firm, the Swedish company MySQL AB, now owned by Oracle Corporation.[4] Members of the MySQL community have created several forks (variations) such as Drizzle, OurDelta, Percona Server, and MariaDB. All of these forks were in progress before the Oracle acquisition; Drizzle was announced eight months before the Sun acquisition. Free-software projects that require a full-featured database management system often use MySQL. Such projects include (for example) WordPress, phpBB, Drupal and other software built on the LAMP software stack. MySQL is also used in many high-profile, large-scale World Wide Web products, including Wikipedia, Google[5] and Facebook.[6] MySQL is a popular choice of database for use in web applications, and is a central component of the widely used LAMP web application software stack  Ã¢â‚¬â€ the LAMP is an acronym for "Linux, Apache, MySQL, PHP". Its popularity is closely tied to the popularity of PHP. MySQL is used in some of the most frequently visited websites on the Internet, including Flickr, Facebook, Google  Ã¢â‚¬â€ though not for searches, Nokia.com and YouTube. MySQL works on many different system platforms, including AIX, BSD, FreeBSD, HP-UX, i5/OS, Linux, Mac OS X, NetBSD, Novell NetWare, OpenBSD, OpenSolaris, eComStation, OS/2 Warp, QNX, IRIX, Solaris, Symbian, SunOS, SCO OpenServer, SCO UnixWare, Sanos, Tru64 and Microsoft Windows.  

The old Nurses story Essay Example for Free

The old Nurses story Essay Not to mention that it had a forbidden area called the east wing, which was never opened. People never dreamt of going there. Then we have the Darkness Out There, this story is based in a very similar way. It is based in a house, which is at the end of a forbidden wood called Packers End. This area was scary. You didnt go there by yourself, not even for a thousand pounds. It was nasty, creepy. People were scared stiff of Packers End. When children were younger they believed that witches, wolves and tigers existed there. That was until they found out about the German plane that had came down after the war, and an aircrew was killed there, people had heard them talking, still chattering in German. At the end of Packers End, there is a cottage, Mrs Rutters cottage. Both stories are narrated to young children by old female characters. The Old Nurses Story, is narrated by a nanny, and is told to the children, which she looks after. She seems to know a lot about the family history. Therefore not only does she share her story with the children to inform them about their family, but also to entertain them. The Darkness Out There, is narrated by a old cottage loaf women, who seemed composed of circles, a creamy smiling pool of a face, and eyes which snap and dart. Already we can judge Mrs Rutters character, we are made to feel that this woman is not as nice as she seems. She seems snidy, and very crafty. We can sense darkness, this is very symbolic. It connects to the title and we soon realise why. As the plot begins to unravel, we begin to see the darkness in Mrs Rutter, the narrator of the story. It is also narrated to young children. Both stories have used children for they are innocent, and easily influenced. This creates sympathy, yet suspense. Scary noises are very important conventions, probably one of the most important, and they are also used in both stories. In The Old Nurses Story, a great organ is heard playing, near the east wing. This was once played there by the late Lord Furnivall. In The Darkness Out There, airmen, witches, and wolves were said to be heard in Packers End. The noises create a tense atmosphere and suspense. We begin to feel scared, worried and wonder what is about to occur. It has a huge impact on the audience. The final similarity that I found interesting was that in both stories, the actions are influenced by death. In The Old Nurses Story, Lord Funivall, and Miss Furnivall both die. They are the ones that are luring their daughter Miss Rosamond to her death. In The Darkness Out There, Mrs Rutters husband is killed in the war. Therefore she refuses to help a German (enemies during the war) survive; instead she leaves him to die. Although both stories have many similarities, they also have many differences. The most obvious difference is that both stories are written in different time zones. The Darkness Out There is a contempary story. It was published post world war two, whereas The Old Nurses story was written in the 19th century, therefore they do have different writing styles. Nevertheless we cannot judge the effectiveness of the stories by knowing when they were written. We need to know the context and its conventions. However we can judge by looking at the main differences how and why a story is effective, and which particular ingredients make it effective. Firstly I looked at the aspect of fear in both stories. In The Old Nurses Story, ghosts are visual and non visual throughout the story. This is a an obvious ghost story, it is very effective, and would have been more effective at the time it was published, for ghosts were believed in and had huge impacts on life. They werent just fantasies as people regard them today. In The Darkness Out There, although there are myths of ghosts and witches, the story isnt based on a ghost. The only real fear is the evil darkness we find in Mrs Rutter. I also noticed that both stories are set in different types of weather. The Darkness Out There is based in summery weather; there is no sign of mysteriousness apart from what had previously happened in Packers End. Although we do have a little bad weather, heavy rain, evil is not symbolised through the weather. The Old Nurses Story, however has bad weather, it contains dark dull, stormy weather. A terrible winter. This is a typical symbol of evil and strange occurrences. Bad weather represents evil and makes everyone miserable. It builds a lot of tension and suspense. The final difference is the difference we learn about the storytellers. Although they are both old and female, what we do not realise are the hidden connotations, for both storytellers have different intentions. Soon we understand that Hester, the narrator in The Old Nurses Story is not telling the children the story with the intention to scare, but is informing them about their family. Mrs Rutter, narrator in The Darkness Out There, is totally different. She is very ill minded, she tells the children the story to scare them so that she can gain entertainment by watching them terrified. In other words, she scares children for pleasure. I think The Old Nurses Story is the most effective story. Although it contains all the typical ingredients, it does scare. The setting, weather symbolism and usage of ghosts combined together make it a very effective ghost story. It creates tension, suspension, and a startled atmosphere. It also leaves the audience intensified. I didnt think The Darkness Out There was a very effective ghost story. To be honest it doesnt even seem like a ghost story. Ghost stories are supposed to contain mysterious events, ghosts, and supernatural occurrences. The Darkness Out There doesnt scare the audience it just leaves them with a moral. That is never to stereotype people. It doesnt scare. I think ghost stories are effective because of the typical ingredients that they contain. A ghost story isnt a story without spooky occurrences. The idea of listening to a ghost story is to be scared. The Old Nurses Story creates this effect, and therefore I think it is the most effective. Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Joseph Conrad section.

UK Protection of Interest of the Rights Holders

UK Protection of Interest of the Rights Holders INTRODUCTION In the 17th century, the economic investments of publishers and printing press where threatened by unlicensed copyist who were involved in unauthorised printings and reproduction of copyrighted material.[1] At that time, the common-law remedies were very in effective making the publishers to labour in vain. The introduction of the 1709 Statute of Anne put a landmark in the protection of copyright in literary works in the form of statutory monopolies and regulations, giving the authors exclusive rights and used to control the distribution of books by publishers.[2] The act provided a copyright which lasted for 14 years and if the author were still alive during the period of its expiry, the right will be returned to him for another 14 years, giving a total of a 28-year period.[3] The law on copyright started to develop and included things like sculptures, engravings and some others. The law of intellectual property (IP) has been closely linked with economic development and innovation. The case of Donaldson v Beckett established that copyright is considered to have a dual purpose.[4] The first purpose is to protect the interest of the right holders so they are encouraged to publish their works and make gains from it. The second purpose is to encourage creativity and innovation and the sharing of knowledge so that the public can have access to copyrighted work for learning purposes. As copyright developed a key issue arose which is need for legislators to strike a balance between the protection of the interest of the right holders and the promotion of innovation and creativity of the public at large. Legislature has worked hard to achieve a good balance as the size of the statute has increased over the years. The Copyright, Designs and Patents Act 1988 (CDPA), is the current act which attempts to create the balance. These groups of conflicting interest argue that its interest should be prioritised by the legal framework but legislature should not prioritise any interest to achieve a balanced system.[5] This paper will discuss the current situation on how the UK achieves an effective balance between the protection of interest of the rights holders and the encouraging of innovation and creativity, by using the scope of copyright to find how it is necessary for economic growth. It will look at issue concerning the duration of copyright in UK. Finally, this paper takes a critical look at defence of fair dealings in the UK and compares it to fair use in US. This essay concludes that the law on copyright does not create an effective balance between the interest or the right holders and the encouragement of innovation and creativity. SCOPE OF COPYRIGHT Lessig defines the scope of copyright as the range of rights granted by the law.[6] The law of copyright has expanded and tried to adapt because of development in technology. In modern times, the law on copyright does not only cover publishing, printing of a creative work it extends to derivative works and all the steps previously taken by taken by authors to protect their works have been abolished by the rule that imposing authors to accept the protection offered by the law.[7]ÂÂ   Copyright work covers a wide range of materials and output and does not require any form of registration like patents or designs. To illustrate the extent to which copyright goes, in the case of Elanco v Mandops, the court established that the label with instructions on a barrel of herbicide is a literary work that is subject to copyright.[8]ÂÂ   The law tries to create a balance by making provisions for adequate protection and adequate access. The idea of this balance originated from the 1709 S tatute of Anne where it was established that the purpose of the act was for the Encouragement of Learning, by Vesting the Copies of Printed Books in the Authors or Purchasers of such Copies.[9] It was also established in the 1774 case of Donaldson v Beckett, where it saw the nature of copyright as distinct from traditional forms of property mainly because of its underlying social function.[10] Copyright work needs to be accessible and this can be explained in the following ways as the development of human society is based on derivation of the works of others. First, the public needs to have access to copyright work so that they can access the ideas of the works. The use of the idea is free from copyright infringement if the user will not copy the expression of the idea for the author. Second, the public involves two groups of people, which are the users who use the work as a source of learning and the potential authors who borrow ideas from them. If the works of the author are not a vailable, he will receive monetary rewards without contributing to the society and hindering economic development.[11] The protection of copyrights of the right holder is based on the basic idea of why should someone reap benefits from the work of another. Copyright has been closely linked with the economic principle of monopoly, it is often criticized to be harmful to the public interest in a free and open competition. They claim that it will give monopolist the power to increase the prices and they will make it difficult for these rights to be accessed. Adherents of this principle of monopoly have suggested that the monopoly exists in a temporary form to creators and innovators, and it incentivises for creativity through the offer of time limited on innovative investment and economic rewards.[12] In a system with poor IP rules where consumers can use goods without paying for them, no one will want to invest in innovation as it will put them at a competitive disadvantage and the output of useful works will start to diminish having a negative impact on the knowledge base of the society. THE DURATION OF COPYRIGHT In considering the extent to which the UKs law achieves a balance in copyright law, the duration of the law is an important factor to be considered. It is important because it determines when the work will be open to the public domain, if the term of copyright is too short it will have a negative effect on the right holders as they will not be motivated to create works when they cannot reap the benefits.[13] The duration of copyright has been controversial and there have been debates on the topic of how long copyright should last.[14] In the CDPA 1988, the length of copyright is the life time of the author with an additional 70 years for literary works. The length was initially lower by 20 years which was argued to be more than adequate. The question of why the copyright law has given such extended timeframe was answered in 1991 by The World Intellectual Property Organisation (WIPO) and it was also suggested in connection with a possible Protocol to the Berne Convention. The justification for length of copyright here was stated in the Preamble to the draft Directive saying: The Commission stresses the need to harmonise copyright and neighbouring rights at a high level of protection since these rights are fundamental to intellectual creation and their protection ensures the maintenance and development of creativity in the interest of authors, cultural industries, consumers and society as a whole.[15] The protection provided for authors is of positive value but by providing them with endless monopoly rights is detrimental to the security of the good of the public.[16] It can be argued that there was once a balance in 1790, where the Congress passed the first copyright law that was available for 14 years and renewable for another 14 years for works they wanted. The enactment of the new law has caused the public domain to be eroded rather than enriched.[17] The increase in the duration has caused a reduction in the creativity and causes problems that are harmful to its own purpose and welfare. From the economic perspective, extended periods of copyright will bring about an increase costs to the consumers by the additional payment and the cost of collection.[18] It can also be argued that this extended periods for copyright are not necessary to protect the commercial exploitation of works as they are rapidly exploited, they may be sold to gain part of gain from part of the royalties. [19] The length of copyright terms has deprived the public of creative inspiration and puts the public at a loss, which is the opposite of a motivation for further creation. With the situation in the UK it has become clear that the long-lasting copyright is cannot work in favour of the public, which is its main objective. FAIR DEALINGS Since the introduction of Copyrights Act in 1911, there have been different statutory defences that have been existing in relation to copyright infringement, and fair dealing is the most important of them all. Fair dealing in the UK is similar to the Fair use in USA. Fair dealings have been recognised by case law prior to the 1911 Act, which tries to strike a balance between the interest of the right holder and interest of the user for encouragement of innovation and creativity. This was supported in the Governments Green Paper which stated that: These exceptions are of obvious importance in that they seek to establish a proper balance between the legitimate interests of copyright owners and the legitimate desires of users of copyright material. [20] It covers three main areas which include private study and research, review and criticism and news reporting. Fair dealings for research and private study can be found in s29 of the Act. If the relevant conditions are met there will be no infringement of copyright for the purpose of research. The rule fair dealing also applies to dramatic, literary, musical or artistic works for research purposes but there must be no commercial benefit from it. An example of this is the case of Green Amps, where the High Court decided that there was a breach of the non- commercial restriction when copying took place in a non-commercial research which the end-product was a commercial product.[21] Fair dealings for criticism gives permission to the use of the work of others for criticising and reviewing work as long sufficient acknowledgement is given. The work must be published through an authorised act for this defence to apply. Fair dealings for the purpose of reporting current events applies to all works apart from photographs The term fairness does not have any defined meaning and it must be defined by the court. To determine fairness the court has a set of tests which it uses. There are 3 main factors for this test but they are not fixed.[22] The first is if the fair dealing is commercially competing with the authors exploitation of his work. The second factor is whether the work has been published to the public in some form, but still leaves the possibility of fair dealings with unpublished works. The third factor is the amount and the level of importance of the work that has been taken. It indicates that work should not be taken beyond what is reasonable or appropriate.[23] Other relevant factors have been set out in the case of Fraser-Woodward by Mann J, which list the factors above and others of relevance like the intended use of the work, whether the work has unreasonably prejudiced the interest of the author.[24] The UK law on fair dealings is often criticised as being inflexible, restrictive and impedes innovation and undermining its primary purpose of facilitating creation and the exchange of new works. On several occasions, it has been directly compared with the Fair use system adopted in US. The fair use has been described to be a flexible system, although it may have its disadvantages one of which is the uncertainty in the law,[25] it can still be argued to be a better system than that in the UK. The test for fair use in the US includes, first the purpose and character of use, the nature of the copyright work, the amount and substantiality of the portion used and the last relevant factor is the effect of the use upon the potential market for or value of the copyrighted work.[26] The system in the US is more flexible and it is more of a general defence than the fair dealings as it gives the court the opportunity give room for new exceptions or the modification of existing ones as we conti nue to experience development in technology.[27] In a system with an open-ended defence there is less need to worry about the changes that might occur in the future as the flexibility of the law is enough to adapt to changes. The current state of fair dealing can also be seen to restrict the development of scholarly works. The British Library commissioned a paper that criticised UKs copyright law saying it has to be redefined as it brings about difficulty in licencing works, as permission is needed from the right holder.[28] If the source cannot be found, the work cannot be used and this reduces the quality of research.ÂÂ   The law regarding fair dealing are not in line with the interest of the users and the creatives. They are illegitimate and they restrict innovation. CONCLUSION In conclusion, the area of law which copyright should cover is forever increasing, so the legislative body of the law must stay in tune with these changes and it is left with the task to strike a balance between the interest rights holder and the encouragement of innovation and creativity. The scope of copyright law is very broad and almost any right material could fall under this therefore making it difficult to control and strike a balance in the law. The imbalance in the law will hinder the encouragement of creativity and will have an effect on economic development. The duration of the copyright has been an issue and will always be. Its excessive length is an interruption to the process of creativity and innovation. Although it has a long list of problems it still has not found a reason to start rethinking alternatives. The fair dealing is another important area of copyright law and in the UK, it is very rigid compared to that of the US and it does not cover works that may come about in the future. There might need to be a reform in this area of the law. The law in UK has been making a conscious effort to strike a balance between the interest of the shareholders and the encouragement of creation and innovation of the public but it is argued here to be inadequate. BIBLIOGRAPHY Calum Docherty, Standing on the Shoulders of Giants: Reforming Fair Dealing in English Copyright Law, Law School GDL Christopher John Adduono, Rebalancing Copyright Law [2015], Faculty of Business and Law, 1-355 Duke, Copyright Should Fair Dealing be replaced by Fair Use? 2011 Eva Garmpi, Alternatives to Copyright [2006] KLS LLM Gillian Davies, Copyright and the Public Interest [1997] Hua, J. J. (2013). Toward a more balanced approach: rethinking and readjusting copyright systems in the digital network era. Chapter 2 Laddie, Justice, Copyright: over-strength, over-regulated, over-rated? E.I.P.R. 1996, 18(5), 253-260 Professor Ian Hargreaves, Digital Opportunity, A Review of Intellectual Property and Growth [2011] CASES Donaldson v Beckett [1774] 4 Burr. 2408 Elanco Products ltd v Mandops (Agrochemical Specialist) Ltd [1979] FSR 46 Fraser-Woodward Ltd v BBC [2005] EWHC 472 (Ch), [2005] 28(6) IPD 11 Green Amps [2007] EWHC 2755 (Ch) [21]-[23] PCR Ltd v Dow Jones Telerate Ltd [1998] EMLR 407, [1998] FSR 170 [1] Laddie, Justice, Copyright: over-strength, over-regulated, over-rated? E.I.P.R. 1996, 18(5) [2] Ibid. [3] Hua, J. J. (2013). Toward a more balanced approach: rethinking and readjusting copyright systems in the digital network era. Chapter 2 [4] Donaldson v. Beckett [1774] 4 Burr. 2408 [5] Christopher John Adduono,2015, Rebalancing Copyright Law, University of Southampton Faculty of Business and Law, pp. 1 [6] Eva Garmpi, Alternatives to Copyright [2006] KLS LLM [7] Ibid. [8] Elanco Products ltd v Mandops (Agrochemical Specialist) Ltd [1979] FSR 46 [9] Hua, J. J. (2013). Toward a more balanced approach: rethinking and readjusting copyright systems in the digital network era. Chapter 2 [10] Donaldson v Beckett [1774] 4 Burr. 2408 [11] Hua, J. J. (2013). [12] Professor Ian Hargreaves, Digital Opportunity, A Review of Intellectual Property and Growth [2011] [13] Ibid. [14] Davies G, Copyright and the Public Interest (VCH, 1994), Page 194 [15] ibid, page 198 [16] Eva Garmpi, (2006) Alternatives to Copyright, KLS LLM Dissertation [17] ibid, page 12 [18] Professor Ian Hargreaves 2011, Digital Opportunity A Review of Intellectual Property and Growth [19] Eva Garmpi, (2006) Alternatives to Copyright, KLS LLM p.11 [20] Gillian Davies, Copyright and the Public Interest [1997] [21] [2007] EWHC 2755 (Ch) [21]-[23] [22] Duke, Copyright Should Fair Dealing be replaced by Fair Use? 2011 [23] PCR Ltd v Dow Jones Telerate Ltd [1998] EMLR 407, [1998] FSR 170 [24] Fraser-Woodward Ltd v BBC [2005] EWHC 472 (Ch), [2005] 28(6) IPD 11 [25] Duke, Copyright Should Fair Dealing be replaced by Fair Use? [26] Laddie, Justice, Copyright: over-strength, over-regulated, over-rated? [27] Ibid. [28] Calum Docherty, Standing on the Shoulders of Giants: Reforming Fair Dealing in English Copyright Law, Law School GDL

TESCO Marketing and Financial Analysis

TESCO Marketing and Financial Analysis Jump to: Marketing Mix of TESCO | SWOT Analysis of Tesco | PESTLE Analysis of Tesco | Porters 5 Forces Analysis of TESCO Tesco company obtained its name and begun its first operations in 1929 when Jack Cohen consolidated his small-scale business by joining forces with T. E. Stockwell. By 1939, Tesco owned a hundred operational stores that were cushioned by its creative innovations both in warehousing and stock control. Currently, there is some degree of affection that the people from the working class maintain for the company and it can be traced back to the beginning of Second World War when the company was the first one to introduce food-rationing way before the government did. Tesco undertook its first expansion when it opened a store in Hungary in 1995. Other international expansions followed in 1990s and they include expansion to Thailand, the Republic of Ireland, Poland, the Czech Republic, Slovakia, Northern Ireland, Taiwan, and South Korea (Tesco Corporate, 2008). Tesco is now the Britains largest food retailer, employing over 240,000 people worldwide and has remarkable net yearly profits of over  £1 billion. Tesco serves a total of twelve international markets, including a store in California in the United States opened in 2007 as well as all areas of the United Kingdom. The company is head quartered in Delamare Rd. Cheshunt, Hertfordshire, United Kingdom. Products and Services range Tesco offers a broad range of products and services, spanning across several sectors and industries. Toscos retail outlets offer groceries, electrical and entertainment goods, mobile phones and accessories and clothing. Other products include those it offers in its direct business that provides other categories of items like Jewelries and watches, sound and vision, grocery; DIY and car maintenance; sports and leisure; toys and gifts; home and bathroom; baby and toddler and furniture and kitchen (Tesco Corporate, 2008). Brands The company has several brands including adminstore, dobbies Garden, clubcard, cullens, harts, homever, kipa, Tesco, Tesco Express, Tesco extra store, Tesco homeplus, teco.com, Tesco.net, Tesco metro and ISP. The Marketing Mix Market orientation in cooperates satisfying the market through an understanding and response to the local needs of the final and intermediate customers, competitors and the macro-environment leading to superior performance. Tesco as been able to market mix through its emphasis on customer needs through its values philosophy no one tries harder for customers; treat people how we like to be treated. Which are disseminated through an internal marketing strategy by distributing the companys papers to its employees (Mockler, 2002). Another way Tesco has succeeded in market mixing is the use of its clubcard loyalty card scheme and websites like tesco.com. Through these, the company has been able to acquire a significant customer base, which an analysis can be performed on. Clubcard significantly influence consumer behaviour in the UK and its closely integrated with the business processes and aligns with the brand and brand strategy. Tesco utilizes the use of online services to enhance its customer experience. These include establishing a site that easy to use, faster, relevant, valuable, serviceable and enhance product development (Rowley, 2008). In addition, Tesco has developed other online products to meet new customer needs like offering of music download and developing grocery delivery services that includes wine and white goods. Tesco also use its product range to create stronger customer experience as a customer is able to purchase a range of products in a single store. In addition, online services have been made easier hence; a customer takes the shortest time with least effort to complete and order creating better customer experience. Tesco uses technology to gather marketing information and planning. First, is the scanning of clubcard to derive information required for customer database. Secondly, is the ability of customers to collect points through the scheme through transactions with various partners and the online services (Grant, 2005). Thirdly, is the data analysis process which Tesco has paid a lot of attention in its design hence ensuring an adequate database, data currency, data equality and tight control of data analysis costs. Tesco another marketing mix is the their astute response to perceived opportunities and threats like entering UK market with express format in 1995 and by refining same format Tesco opened new generation of express units which included pre-fabricated facilities. Tesco operate as the worlds leading internet grocer and runs financial services through a joint venture with the Royal Bank of Scotland. Tesco utilises the technique of entering markets where competition is weak or fragmented hence there is no presence of established global retail giants (Hirsh, 2008). Tesco is very adaptable to its marketing strategies like the idea of not introducing the use of clubcard scheme in US newly opened stores since research found out that most consumer were cynical about the concept. SWOT Analysis (S)trengths: Tescos strengths in grocery retail allow it to compete easily with companies like Sainsbury, ASDA, and Marks Spencer. This has led to its brand name and financial power becoming strengths in themselves. This has led to many more stores being built at home and abroad, leading to geographical strength. The introduction of Tesco Express and Tesco metro show led to strength in flexibility to increase market share. (W)eaknesses: The SWOT analysis of Tesco reveals several weaknesses that include great amount of fossil fuel that is being used in its transport network. With an ever increasing oil prices,  Tesco needs to keep a close monitoring of its transport costs. Another weakness is the Tescos high dependence on the UK grocery market, which is affected by political factors hence it is need to increase its foreign outlets and selling other goods. (O)pportunities: The main opportunities for Tesco, is in the online arena. Tesco has already had many online successes, having turned the Amazon threat into an opportunity by selling books at lower prices (Caves Porter, 1977). Tesco biggest problem in pursuing possible opportunities is deciding exactly which ones to pursue and this is definitely a nice position to be. (T)hreats: Possible threats to Tesco include fluctuations in the stock market and tax increases.  Most companies worry about taxes, and have an objective of decreasing the tax burden. But probably the biggest threat is innovation and competition by other supermarkets, including Asda, Sainsbury, Morrison, and Waitrose. PESTLE Analysis Political factors: Tesco operates in a globalize environment, as it owns stores in other countries hence its performance is highly influenced by the prevailing political and legislative conditions in these countries. Employment legislations encourage retailers to provide a mix of job opportunities and in Tesco implementing legislations, it offers employment opportunities to a larger number of students, disabled and the elderly who are being paid at lower rates and due to high staff turnover, these employees become loyal and desirable to the company (George, 1994). Environmental factors: Considering the fact that in recent times successes of many retail dealers have been threatened by societal concerns regarding environmental issues; Tescos corporate social responsibility is concerned with the ways in which the organization is to exceed the minimum obligations to other stakeholders specified through regulation and corporate governance. The government has a strategy in place that promotes sustainable production and consumption to cut on waste, reduced consumption of resources and to minimize levels damage to the environmental (Heiens, 1990). This legislation has increased costs that are incurred on advertising highly processed and fatty foods. This directly affects the already adapted Toscos product ranges thus affecting relationships with both suppliers and customers Social /cultural factors: Tesco has increased the amount of non-food items that are available for sale as current trend indicate that as result of variable social changes most of British customers have moved towards one stop and bulk shopping. Customers function and social conditioning is reflected by the type of goods and services they demand hence affect their attitudes and beliefs. Currently, customers are becoming aware of health issues and hence constant changing attitudes towards foods. Tesco has been able to adapt to the evolving product mix by accommodating the increased demand for organic foods. Thirdly, demographic changes as aging has led to increased working females resulting in reduced home meal preparation hence Tesco now focus on value-added products and services as well as adopting its own label share of the business mix. Technological factors: This is a major variable that has influenced development of many Tesco products and these newly adopted technologies benefit the company and its customers by raising customers satisfaction through increased goods availability, availability of more convenient shopping experience and more personalized services. Tesco utilize the following technologies in its operations: Radio Frequency Identification, intelligent scale, wireless devices, self-check out machine and electronic labeling (McGahan, 2004). In addition, communication of needs to customers in real time has been made possible through the adoption of Electronic point of Scale (EPoS), electronic scanners and the Electronic Funds Transfer Systems (EFTPos). Legislative factors: Governmental intervention in regulation of some operation in the industry through formation of bodies to regulate the code of practices and the issues of monopoly. These legislations and policies directly impacts on the performance of Tesco, for instance the body concerned with Code of practice prevents the company from demanding payments from its suppliers and the privilege of changing agreed prices without notice (Yip, 2004). Also policies on monopoly (license requirements and limits to access raw materials) reduce buyers power and limits entry in to the sector. For Tesco to implement politically correct pricing policies it has to lower price on promoted goods while compensatively raising prices on other goods. Economic factors: economic factors influence the companys costs, demand, price and profits thus highly influential factors like unemployment greatly decrease effective demand for goods affecting the demand of production of such goods. Most of these factors are out of control of the Tesco Company thus its effects on marketing mix if profound (Merrilees Fry, 2005). The company is therefore reliant on intentional business, which yields greater profits to the company. Competitive Analysis: Porters 5 Forces Bargaining power of suppliers: This is a force represented by the power of suppliers that can be influenced by other major grocery chains and the fear of loosing their businesses to other well-established chains or supermarkets (Henry, 2008). To counter this force, Tesco and Asda have negotiated for better promotional prices from suppliers that the smaller chains cannot match with. Some of the UK-based suppliers are threatened by the growing ability of larger chins like Tesco to source their products from abroad at cheaper deals and hence this forces of competitive rivalry has reduced the profit margins if Tesco and other chains and suppliers. Threat of new entrants: Most of UK grocery market is dominated by few supermarket business competitors and major brands from Tesco, Asda, Safeway and Sainsbury own a larger stake of the market. These chains have been able to build their power on one-stop shopping, major market mix adventure and on operating efficiency thus, greatly affecting traditional shops and creating a barrier to new companies who desire to enter the grocery market. This is possible through of high capital, due to highly developed chains and large fixed costs. In addition, other barriers include economies of scale and differentiation because of Tesco and Asda engaging in aggressive operational tactics in product development, promotion and better distribution. Tesco .Tesco has put huge investments in advanced technology for checkouts and stock control systems have affected both new entrants and existing ones. Bargaining power of competitors: The sector of grocery retailing as been growing significantly both in market size and in dominance. There has been an increased retailer concentration as well as utilization of a range of a range of formats. The purchasing power of the food-retailing industry is often concentrated in the hands of a relatively small number of retail buyers. Tesco is accruing larger customer information to help it communicate with its customers as well as to try to satisfy their sophisticated demands. This highly competitive market has led to accelerated level of development resulting to retailer innovativeness in order to maintain and build market share through development of trading formats in response to consumer changes. Dominant market leaders like Tesco have responded by focusing on price and value while reinforcing added-value of their elements. Bargaining power of customers: Porter theorized that the more products that become standardized or undifferentiated, the lower the switching cost, and hence, more power is yielded to buyers Porter M. (1980). Tesco has been able to achieve this through the use of its club card, loyalty card. It is the companys retention strategy which has increased its profitability. In addition, Tesco brands have controlled and retained its customer base through customized services, better choices, low pricing and maintaining a constant inflow of in-store promotions (Scott Graiser. 2004). Large number of customers demands to do shopping in supermarkets that sell non-food items hence providing them with new strategic expansion into other new market like pharmacies and banking sector. Most customers are now informed of fair trade and the influence of western consumers on the expectations and aspirations of third world producers. Finally, production of ecologically and ethically sound consumer produce like coffee and tea is a viable venture and are therefore readily available in majority of chain stores. Threats of substitutes: General substitution reduces demand of a product because there is a threat of consumers switching to other alternatives. (Porter, 1980). In grocery industry there is a product-product and substitute from need further weakened by new brands. Tesco and other players are now trying to acquire existing small-scale operations by opening metro and express stations in local towns and city centres.

Earth Abides Essay -- essays research papers

Imagine waking up and looking around, only to realize that while you were asleep ninety percent of the world population had vanished. In the novel Earth Abides, George Stewart creates this scenario and makes it a reality. The novel is centered on the life of Ish, who wakes up only to find he is one of the few left on earth. Having to survive and adapt, Ish is faced with the responsibility of making contact with other survivors of the Great Disaster. In doing so, Ish meets several characters and together they form a tribe to fit the new lifestyle. Ish becomes the leader of the group and the main focus of the story; however, he is not the only important character. Some members of the community immerge and become important figures as well. In the novel Earth Abides, we see a tribe with only a few members, grow and develop into a community with over three hundred members. In a new world and with such hard conditions, The Tribe managed to survive successfully. This task was not easy, considering all the other people in the world who had failed. Many other survivors of the Great Disaster, killed themselves, drank their life away, and did not look for reason to live in a civilized manner. However, The Tribe overcame all of that and aimed itself in the right direction for yet another try at Mother Nature. Their success was mainly based on the fact that the members from the Old Times were able to adjust and adapt. They made use of the resources and in some way put the Great Disaster behind them. These members found their place in The Tribe and built a strong foundation for their children. Of such roles, one of the most important is that of a leader. The leader has to take charge of the group, make heavy decisions, and have knowledge and understanding of the world around him. It is the leaders' duty to prepare his people and make sure that they are able to survive and care for themselves. In the novel, we can see this in the character of Ish. From the moment Ish realized what had happened to the he had the desire to be a leader. When he met the black family in his cross-country trip and thought to himself, "I could be a king here if I remained." Later in the novel Ishs desires for leadership are even more noticeable when The Tribe first comes into contact with Charlie. Ish is the only one who feels hostility towards Charlie and act awkwardly around ... ...bers. Both groups often thought differently because of the different times they grew up in, and Ezra understood both cultures. Ish did not often understand what others were thinking, even the children who were his own. Ezra on the other hand could relate to everybody andcommunicate with The Tribe. The survival of The Tribe was dependent on each of the older generation members in some way. Ish had to lead, Ezra had to communicate and Em gave them all courage. There was also George; the repairman who fixed everything for everybody and made sure peoples homes did not fall apart. Molly, Jean, and Maurine, were all simple folks, but brought to The Tribe ideas. Just like in buildings, the foundation of a community or society is the most important part. All the other layers on top depend on the layer below them. The Tribe could not survive with out having a strong foundation to hold on to and build on top of. The older generation members set this foundation using themselves as examples. In the end, everything the Old generation members taught their children had paid off. The new generation were prepared for the future and were well aware of the world around them, they were survivors.

The Battle of the Pacific Essay -- Military History

Introduction April 1, 1945 the United States Military had its sights set on a small island chain known as the Ryukyu Islands. The main island of Okinawa would be the primary target. Sixty miles long and two to eighteen miles wide, this island was only three hundred and forty miles from mainland Japan. This island would put U.S. forces in air bombing range of mainland Japan. The Tenth Army, commanded by Lieutenant General Simon Bolivar Butler, consisted of two Army divisions and Two Marine divisions. Also the United States Navy 5th Fleet commanded by Admiral Raymond Spruance. The thirty second Japanese Army, commanded by General Mitsuru Ushijima, would try to defend Okinawa. United States forces were met with little resistance during the invasion however this battle would prove to be one of the fiercest in the Pacific. A cost that did not have to be paid considering the atomic bomb would end the war weeks after the fighting had halted. History On December 7th 1941, the Japanese military attacked Pearl Harbor and Americans were caught completely off guard. Eight United States Navy ships were damaged and five were sunk. 2,403 Americans lost their lives with 1,178 wounded. This incident thrust the U.S. military into World War 2. The next three years the United States found themselves in fierce battles throughout the Pacific. The technique used is referred to as island hopping. After Midway, the Philippines, the Marianas, and Iwo Jima it was now time for Okinawa. Okinawa its self is a territory of Japan. The civilian populous, once a monarchy, was caught in the middle of a bloody battle. Planning and Preparation The original plan was to take the Island of Formosa, or Taiwan as it is commonly known. After... ... The staggering cost of this battle was one that didn’t necessarily have to be paid. On August 6th the first atomic bomb named Little Boy, was dropped on Hiroshima. Three days later a second atomic bomb, named Fat Man, was dropped on Nagasaki. On August 15th, just six weeks after the fighting on Okinawa was over, Japan announced its surrender. On September 2nd the official declaration of surrender was signed by the Japanese. References Fiefer, George Tennozan the Battle of Okinawa and the Atomic Bomb, Ticnor and Fields 1992 Leckie, Robert Okinawa the Last Battle of World War II, Viking Penguin 1995 Pryce, Richard O.K.K.A. â€Å"The Battle of Okinawa†, www.okka.co.uk/battleofokinawa.html Thomas, Evan Sea of Thunder, Simon and Schuster 2006 â€Å"World war II in Europe†, History Place 1997, www.historyplace.com/worldwar2/timeline/pearl.html

Moms Creamy Potato Soup :: essays research papers

Mom’s Creamy Potato Soup One reason I like fall is because of the crisp, cool mornings. Football is very big at my house. That is very apparent in the fall. When Thanksgiving comes, all my family and I do is eat turkey and watch football games. Mom’s rich and creamy potato soup is served during the cold, winter months. People usually think of soup as being tomato or chicken noodle, but not potato. The color of her soup is that of an off-white or yellow. The texture of the soup is very thick. It looks like creamy potatoes in a bowl when it is done. The aroma of the soup is very strong and earth-smelling. My entire house smells like potatoes while my mom prepares the potato soup. When I eat her creamy potato soup, I always have seconds and my stomach always thinks, â€Å"What good soup this is!† In a five quart Dutch oven over medium heat in hot margarine, she cooks potatoes and onions in hot margarine until they are golden brown. The smell of the onions is tantalizing. She does this for ten minutes, stirring frequently. She then adds water, salt, pepper, and a chicken bouillon cube over high heat. These ingredients are added to the Dutch oven and then heated to a boil. The heat is then reduced. These ingredients are covered and the potatoes are simmered until they are fork tender. This process takes fifteen minutes. The potatoes are removed from the heat. With a potato masher, she mashes the potatoes until the desired consistency is achieved. She stirs in milk and heats it through. When my mom serves the soup, my family and I salivate as we look at the delicious potato soup about to be served to us by my mother. My mom asks us if we would like, and we always say, â€Å"Yes, mother, I would like more of your scrumptious potato soup. †My mom serves the soup on a cold winter’s night. When I devour her soup, I usually can eat another bowl. It fills my stomach making me unable to do anything for at least four hours after I get done consuming her soup. I can never wait until she makes her potato soup because that just happens to be my favorite food. Her soup reminds me of a teddy bear, warm and soft inside. It also gives me the feeling of togetherness with my family sitting around the dinner table telling each other of our days and how life is going.

Effects of TV viewing on children Essay

Children are to be considered as the hope of the tomorrow. They are the one who make our world beautiful and meaningful because of their innocence and simplicity. But are these facts still true nowadays? Or it will be just a â€Å"dream† for us now? Children’s characters, personalities and their totality as individual first develop and mold inside the home where parents are oblige and responsible to teach their children the good values and morals. But the irony for this issue is that, parents tend to forget their responsibilities as parents in supervising their kids, due to their hectic schedules and demands of their work, especially in watching television where children are expose to different kinds of indecent advertisements and commercials. Parents should allot time in spending quality moments and be on the side of their children in order for them to explain the advertisements and commercials which have an adult content. This paper argues the negative effects of television viewing on children. Television is a very powerful tool to the learning of the children and it can educate them in many ways whether it is profitable or destructive to their morals and values. It contributes much most especially when parents let their children watch indecent television shows anytime of the day without their supervision. There are also shows on TV that create fear to the hearts of these children because they are able to internalize what they have seen. In a researched entitled â€Å"Television† and conducted by the University of Michigan Health System stated that â€Å"in a usual American household, there are about 7 hours spend by children in watching television everyday and there are about tens of thousands of commercials observed by the kids on TV which the public relations mark. And not only that, every year the range of 1,000 to 2,000 children watched TV ads for alcohol and the fears attributed by the television can create sleep problems. A survey showed that there was about 37 percent of the kids stated that they were terrified by a TV story and the symptoms for this included anxious feelings, withdrawing from friends, nightmares†¦(see â€Å"Television† University of Michigan Health System). There are also commercials that speak about sex. It is called sex in advertising. The use of sexual attraction as a tool of persuasion by drawing attention, interest to a particular product for the purpose of promotion and increase in sales had been a part of marketing and advertising industry for quite some time. The method generally uses attractive models, usually in a suggestive or provocative scene. The past two decades have witnessed an increasing use of explicit sexual appeal in consumer-oriented print advertising and particularly of women as the object of sexual desire that it has reached to the point of being common. The use of sex in advertising on television can range from being highly overt to extremely subtle; from explicit displays of sexual acts or nudity, down to the use of basic cosmetic products to enhance attractiveness. The more subtle forms of this spectrum have seeped into other types of media. One such example is the criteria in the selection of DJs and announcers, which is based on the â€Å"sexiness† of their voice. The use of sexual imagery in advertising has received a barrage of criticisms on various grounds. Moral and religious groups oppose it for being obscene. Feminist groups raise the issue of women’s rights, that it reduces women as mere ‘objects’. Others believe that it only reinforces sexism. Sex in marketing through the years has become raunchier and raunchier, with each advertisement trying to outdo the last. Since it has become a powerful force in the marketing industry, we see the market being saturated with signs of glamorous blond women and muscle-rippling playboys. However, recent studies indicate that such a tool is no longer the sure-way answer to every marketing officer’s prayer. Although most companies utilize sex as their largest promoter of their product(s), negative results may never be far behind. Sexual ads do not always appeal to all consumers and accept sex as an acceptable marketing tool. A study done by Susan Cummings for the American Demographics Magazine, quoted that â€Å"75 percent of women and 53 percent of men aged 35 to 54 said that sex in advertising can be offensive† (Cited in â€Å"Sex Sells†¦No, Really! †). Other concerns being raised is how the youth react to this and how they perceive sex in advertising. There are many different opinions on how sexual appeal in advertising is defined. A slight difference had been found between young men and women. Sexual appeal for young women did not depend on how people looked in the advertisement. Focus is more on movement. It does not even have to include nudity, and models need not be exceptionally good looking for the ad to be even considered sexual. Young men also believe that the movement and the appearance of the models are of great importance. Both genders perceive an ad as sexual through words and images, even without images of nudity among the characters. Therefore, this study came to the following conclusions: that advertisement do not have to contain nudity to be perceived by young men and women as sexual in character; even movement and appearance of the models in the advertisement can make it sexual in nature; young men differ from their women counterparts in the sense that they believe that exceptional good looks among models require an ad campaign to be so. They also believe that there is too much sex in advertising, even observing that there are companies who make use of sexual appeal even if their product is discordant with the sexual image. These young men also see advertisements as discriminating to both men and women. This research also came to the same conclusion that buying behavior does not change, since nudity in advertisement has become so common. Young female respondents also believe that there is too much sex in advertising and these failed to elicit responses. Reaction of tension came only if the image is tasteless. However, for young women, attitude and buying behavior might change if an advertisement based on sexual appeal is too sexual. A favorable response comes only if the sexual appeal is done tastefully and the appeal has any connection towards the brand. Their self-image and confidence is affected when it showed attractive models. Corporations are then urged to make considerations in aiming advertising towards youth in using sexual appeals in their advertisement campaigns. This means that children are prone to adapt thwarted values and morals which will affect sooner to their development as individuals and contribute in the later part of their lives. Being TV addicts is more treacherous and hazardous than taking a drug because it disseminates violence, spoils people’s intellects, and ruins not only the individual but as well as our nation and culture. In conclusion, it cannot deny that children are great imitators and that is one of their natures. They really follow and imitate what they have seen and observed from other people especially when they realize that these people involve manifests excitement in doing such acts. Present television’s advertisements, commercials, shows and movies already content indecent acts such as violence, sensual actions or sex, drinking and taking drugs which have great impact to the minds of the younger generations. These kinds of entertainments will create curiosity and puzzlements to their young minds that will push them to try it by themselves. The advertisers really put an effort to convey their audiences-whether young or old-whom the actions perform on TV, those actions are worth emulating for and because of this, children are motivated to imitate it. The University of Michigan Health System further discussed that â€Å"TV shows usually speak about the use of alcohol. The existence of alcohol on TV resorts the gamut from prime-time programs†¦In addition, the researched informed us that those who are TV addicts are more similarly to smoke cigarettes and marijuana. However, parents are not open in discussing issues such as birth control, sexually transmitted disease and sex and even schools are lacking to give information about sex education programs and due to such reasons, children are able to acquire sex information through watching TV. In a survey disclosed the fact that there were about 76 percent of teenagers attested that one intuition why young people indulge in sex because TV movies and programs make such thing as common and ordinary for their age group (see â€Å"Television† University of Michigan Health System).

Basketball vs Baseball

Basketball and baseball are among the most popular sports in the United States. Baseball has been around the longest, but it’s definitely not the best sport to watch or play. Basketball is a much more exciting sport to watch, be a fan of, and play than baseball because players are more athletic, it’s easier to play, and more fun to follow. Basketball players are some of the most athletic people in the world. The average basketball player can run faster and jump higher than the average baseball player. Some of baseball’s best players have been completely out of shape – from Babe Ruth to David Wells to Prince Fielder.Basketball players also rely on training and conditioning to stay in shape. Michael Jordan won 6 championships in the 90s, when the game was even more physical than today’s, by hiring the best trainers that money could buy. Barry Bonds broke the home run record by allegedly hiring the best trainers that could buy him steroids. Any time a feat in baseball is achieved, there are always questions that taint the sport. Whenever a feat in basketball is achieved, the athletes have earned it. Basketball is also a better sport because it’s easy to play. All that is needed is to do is go to any park and start playing a pick up game.Even if no one is there, it’s easy to just shoot around. People aspiring to play baseball aren’t so lucky. Rounding up 17 other people to play is almost impossible with the amount of other things kids would rather be doing. That doesn’t include making sure that there are enough gloves, baseballs, and everything else that is needed to play a game. It’s even a bigger hassle to go to the park and practice by yourself. Have fun hitting a baseball 300 feet and going to retrieve it every time. The only real option is to go to the batting cages. As you pass about 20 basketball courts on your way there, make sure you have enough money to practice.Not only is basketball e asier to organize, indoor-basketball games don’t depend on fair weather. Live in Seattle and it’s raining? Find a gym. You’re a baseball player that lives in Seattle and it’s raining? Come back in the summer. Because all organized basketball is played indoors, the hoop is always 10 feet high and every game that is played will be played on the same size court. Not only are there variables of the weather when it comes to baseball, the dimensions of each stadium differ. No matter where Kobe plays, he knows exactly how to attack from every spot on the floor.Take Josh Hamilton out of Arlington and put him into a â€Å"pitcher’s park† and he might be taken out of the MVP race. Being a fan of NBA basketball is much more exciting than MLB baseball. In the NBA, you are required to trade salaries that match the incoming salaries within 15%. If a team is trading a star’s max contract, more than likely they’ll receive another star (unless you’re the Orlando Magic). Regardless, you’ll receive someone that plays professionally in the NBA. Only in baseball can a team trade it’s best player who makes $20 million a year for â€Å"a player to be named later. That player usually ends up being a 21 year-old prospect who may never make it to the big leagues. This makes basketball much more exciting because teams have a better chance of staying competitive. Another thing that makes basketball more exciting is that your best player will play every single game and every single minute and make a huge impact on offense and defense if healthy. We saw Lebron James and Kevin Durant play against each other during the NBA Finals. We also saw Cole Hamels go 1-0 in 2 starts in the 2008 World Series and win MVP.He played 2 games, won 1 of them, and walked home with the MVP trophy. Count on basketball’s best players to play every single game and control their team’s last possession of the game. Many witn essed what Michael Jordan did in the NBA Finals with the flu against the Utah Jazz. He willed his team to victory, especially during the most clutch moments of the game. How many times has a team’s best hitter sat on the bench the entire 9th inning because it wasn’t his turn in the lineup? How many times has a team’s best pitcher sat on the bench in the 9th inning because he’s already pitched over 100 pitches?How many times has a team’s best defender stood in the same exact spot on the field during all three outs in the 9th because the ball wasn’t hit to him? In conclusion, basketball is a better all-around sport than baseball is. As an athlete, basketball keeps you in great shape. As an NBA fan, your star player will never be traded for an unknown D-League player. The pace of a basketball game is much faster and you can rest assured that an NBA championship will never be won with a final score of 1-0 – after multiple overtime quarter s. No matter how you spin it, basketball is just in a different class.

Case Study of Architect Lenny Oh

Introduction Lenny Oh was born in 1979 at Kuala Lumpur, Malaysia. His parents are the Straits Peranakan from Melacca and recently travel to Kuala Lumpur before given birth to Lenny. His full childhood was really joyful, he and household are rather frequently visit his grandparents and relation inMelacca. Due to this ground, Lenny has influence by the ThePasss Peranakan Melaka architecturesince he was immature. The long and narrow shop-house with a centre courtyard and air-well is the most important characteristics in Melaka house and was brought him influence when he grew up to be an designer. Lenny received his preparation in Curtin University of Technology, Perth, Western Australia. He so joined Arkitek Maju Bina Sdn Bhd after returning to Malaysia in 2003. He involved in legion residential and commercial undertakings as a design designer and undertaking designer. Lenny have 10 old ages working experience at Arkitect Maju Bina Sdn Bhd since twelvemonth 2003. After that, he successfully becomes as a professional enrollment member of Professional architect/Lembaga Arkitek Malaysia ( LAM ) . Then, he establishes CL+O Architects Sdn. Bhd in 2013 together with Ar. Chiam Chin Yong and Ar. Martin Lee Wee Hong and continues to pattern architecture under this new entity. Besides, he has besides been involved in two residential undertakings which have been received Singapore’s BCA Green Mark Awards and the Malayan Green edifice Index Certification. Besides that, Ar. Lenny had besides been involved in legion of residential and commercial development undertakings during his new architecture journey. The edifice that I choose among his art piece to make the analysis is theGrand Villas Bungalowwhich located at Tropicana Indah. Grand Villas is a modern and modern-day residential lodging which suit nowadays modern life manner every bit good to suit a turning three-generation household under one roof. Tropicana Indah is a fast development and up market enclave that is located in the bosom of Petaling Jaya, Tropicana. It surrounded by Tropicana Golf & A ; Country Resort and Seri Selangor Public Golf Resort and these golf classs bring the green exuberant scenery and nature to the Tropicana Indah. Architectural theory Architectural theory is the first factor that I wish to analyze on Grand Villas Bungalow. This cottage has a distinctively modern and modern-day facade which influence byModernism and Minimalism theory. It gives a sense ofOpenness,Minimalism,Elation,Transparency of infiniteandEasy motion in infinite. First, it shows a reallystrong linearsignifierthat takes on a modern design. The additive and horizontal elements are one of the characteristics harmonizing to Walter Gropius modern theory. ( ) This is seemingly shown in the facade lift of Grand Villa Bungalow. The elements as good without ornament and simple stuffs represent a sense of indispensable quality. Besides, it besides possesses the combination of modern-day tropical design. Furthermore, thesimple geometryis evidently reflected on Grand Villa facade. ( ) Minimalistic design is overtones of utmost simpleness and formal cleanliness. Harmonizing to minimal art theory, the design elements should convey the message of simpleness. Pure, simple motivation of denouncement is clearly shown in Grand Villa. ( ) Besides, the thought is without ornaments. However, that all parts and joinery inside informations are considered as reduced to a phase where no 1 can take anything farther to better the design. Theprimary coloring materialis used to accomplish the simpleness. ( ) Following, three of the 5 point architecture theory of Le Cobusier can be seen from the program of Grand Villa. Harmonizing tothe pilotistheory, the back uping reinforced concrete construction had given us the pilotis that steadfastly driven into the land. However, this had been changed and the alteration can be seen in through Grand Villa cottage. From the program, it shows that the pilotis is exposing at the front portion of the edifice, which is at the Entrance on the land degree and the balcony on the first degree of the edifice. Now, this is served for the aesthetic intents for the olympian forepart facade of Grand Villa. Second, harmonizing to the 5 point theory of Le Cobusier, the house should be erected on an independent model, supplying an unfastened program and free facades. However, theunfastened programtheory had been adapted yet remain partly which reflected on the Grand Villa program. In Grand Villa, the large open-concept dry kitchen, life and dining country are most agreeable. The unfastened program means entire freedom in infinites. ( ) It open out to a generous outdoor terrace which provides an overlooks to the infinity-edged lap pool and landscaped garden. Therefore, the moisture kitchen and laundry country separated from it. Theroof top gardenis besides one of the important point of Le Cobusier theory which shows in Grand Villa cottage every bit good. There no more sloping roofs which can non be put to utilize, in contrast, the possibility of puting a gardens on the roof is to counter the effects of enlargement. This pattern is clearly shown in the Grand Villa. Due to the modern evolvement of life style, the excess component of roof top sofa had been promoted to unite with the roof top garden. In add-on, it shows theexact circulationon the program. The running of a place consists of precise maps in a regular order. The regular order of these maps constitutes a phenomenon of circulation. An exact, economic rapid circulation is the key to modern-day architecture. The precise maps of place life require assorted countries whose minimal content can be rather exactly determined. These maps can be diagrammed along a uninterrupted line so the interplay of the necessary countries and their propinquities can be clearly discerned. The facades aresuppliers of visible radiation. The Minimalism province that the considerations for ‘essences’ are light, infinite and human status. This aid simplifies populating infinite to uncover the indispensable quality of edifices and conveys simpleness in attitudes toward life. They require a flow of light which in the daylight can be admitted as there are legion gaps and crystalline elements such as glass in the Grand Villa. This enhances the motion of natural visible radiation in edifices reveals simple and clean infinites. The elation is stressing the fluidness of natural visible radiation throughout the infinites in the Villa. Climate Following, clime is one of the analysis factors every bit good. First, the orientation of the spacial agreement is shown on the Grand Villa program. ( ) All the chief infinites such as life country, dining country, music room and the out-of-door infinites such as out-of-door terrace, deck, pool and verdure landscape are confronting east orientation. ( ) This is because there is a Casa Indah Condominium located east side which helps to test the direct forenoon sunshine. Besides, this is usage to catch the dawn scenery from the chief infinites and the out-of-door relaxation infinites. Furthermore,utilize of natural sunshineis to stress on the usage ofinactive design. Besides, it is besides to heighten the elation within the edifice. The Villa provides assorted big gaps and glass placed confronting east whereas the little gaps and Windowss placed confronting west. This is because there is Casa Indah Condominiums located south east side which helps to test the direct forenoon sunshine. After afternoon, the east portion of the edifice with big opening Windowss will be avoid from direct flushing sunshine yet still holding daylight admit into the edifice. During eventide, the out-of-door infinites can good use without direct eventide blazes. Additionally, the intent is besides to catch the forenoon sunshine which is better for human wellness alternatively of flushing sunshine. Furthermore, theusage of perpendicular shadingcan be clearly seen from the east lift of Grand Villa. The usage of perpendicular louvres is serve as an sunshade to partly test off the sunshine of the 2 chief infinites with excess high ceiling with full and big glass which confronting east way. The shading is good utilised as testing in order to accomplish the thermic comfort of the two chief infinites with big country of glass. Then, the user can bask the daytime within the infinite at a more comfy degree. In add-on, the ceiling tallness of the edifice besides helps better the airing. The Grand Villa possesses the high ceiling between 3.2 m to 4 m. The proviso of thesehigh ceilings and tall infiniteswithin encourage good airing. Theroofof Grand Villa is alone in form. The pitched roof with a larger gap is confronting east and the smaller gap confronting West. The intent is to let more natural visible radiation enter the roof top sofa during forenoon and appropriate degree of twenty-four hours visible radiation during eventide. Next, the back portion of Villa is environing by the river and flora. Thenature contextenhances the Villa from the dorsum which gives a nature background to the Villa. This is really emphasis the calm environment from the dorsum of the Villa every bit good. Personal Cultural Background Influences Last but non least, the personal cultural background influences besides one of the analysis factors.Cultural beliefis one of influence in his design calling. In the spacial planning of Grand Villa, the chief infinites of the Villa are confronting east orientation. In Chinese Feng Shui belief that East orientation is the best as it brings good fortune, wellness and wealth. It besides the orientation which the Sun rise typify a trade name new twenty-four hours with a good start. Besides, the transparence of infinite is besides stressing on the east orientation. In add-on, his design is influence byChinese traditional spatialcharacteristic every bit good. The spatial in Grand Villa shows the layering in infinite which stressing the privacy in spacial agreement from outer to inner. This is clearly reflected from the traditional Chinese brooding spacial layout. The following 1 is the influence on thelocation of the music infinitein the Villa. Ar. Lenny is a music lover as he plays assorted sort of music instruments. He loved to play piano and listen music with his household at place since immature until today. This shows that he is from a music background household every bit good shows that he serves music in a really particular place in his life. This is reflected his taught in his design calling. The arrangement of the music room in the Villa was located at the most interior portion of the edifice which confronting the nature elements such as river and flora. The combination of music with the serene, peace and natural environment is the considerable thought in his design. This may be the best interaction between both music and nature. Theâ€Å"Peranakan† architectureis besides one of his influences. Ar. Lenny is Melacca â€Å"Peranakan† descend. He has influence by the The Straits Peranakan Melaka architecture of the long and narrow shop-house with a centre courtyard and air-well in the Melaka house. The Centre dual volume courtyard is one of the important elements. Therefore, he modifies the thought and applies it into the dining country locate at the Centre which gives a dual volumetric sense of infinite which reflect partly from the Centre courtyard. The alteration is to accommodate the local neoteric modern life manner. Base on the above analysis, Ar. Lenny emphasize in good utilizing natural lighting in his design.